Thursday, June 10, 2010

BP Purchases Sponsored Links for Search Terms Related to Oil Spill

Danny Sullivan, editor-in-chief of, in a June 8, 2010 interview on NPR's All Things Considered spoke about BP's purchase of sponsored links as results for certain search terms, including "oil spill" and searches including "BP". The sponsored links were purchased on both Yahoo and Google.

According to Sullivan, this cost of BP's effort to "contain the PR fallout" of the spill is unclear, but this is "how things are done on the Internet.

BP is not the only entity making use of the Internet in relation to the oil spill. For example, see Thursday's post regarding the Oil Spill Law Blog.

For more information, read or listen to the story on